Business Entrepreneur, Betty Crocker Pin Back Buttons

Betty Crocker Pin Back Buttons

• Metal stamped pin with a 3 dimensional portrait of Betty Crocker in the center and in the background a scene of a Dad coming home from work, waving at his wife as she stands at the door of their home, while their young son and dog race to meet him. Printed at the bottom is “Home Legion,” around the edge says, “Presented for Distinguished Service.” Betty Crocker was a fictional advertising person created in 1921 as a way to give personalized responses to consumer product questions about cooking. During the Second World War, General Mills started the Betty Crocker Home Legion, which encouraged women to keep the home fires burning. “I believe homemaking requires the best of my efforts, my abilities and my thinking,” read a Betty-signed screed sent to their members members. By the end of the war they had a membership of 700,000. Medal 1-3/4” diameter. Information from wikipedia. DATED: Early to mid 1940s.
• Celluloid Button with her Betty Crocker “logo” picture in soft tones of beige and brown, with blue eyes and pale red lips. Lithographic button, 1-1/2” diameter. DATE: 1950s.